About Us

Mission Statement

Our mission is to spread the Spirit of Aloha around the world with gourmet Hawaiian shortbread cookies. Our cookies are baked fresh daily, made with the finest ingredients and natural Hawaiian fruit flavors, and individually wrapped to maintain their delicious oven-fresh quality. We package our cookies by hand in our unique, signature packaging to ensure that each box can be presented as a treasured gift, from our ‘Ohana to yours.

Company History

Honolulu Cookie Company started in 1998 when entrepreneurs Keith and Janet Sung developed a recipe for premium shortbread cookies. As an artist, Keith wanted to develop something unique – a cookie that represented true Hawaiian hospitality. What he created was a line of island-inspired flavors in a signature pineapple shape. The recipe has been refined over the years, but we always carry through that dedication to quality ingredients inspired by the flavors of our island home.

From our bakery, stores opened throughout Honolulu, particularly in Waikiki, to ensure the hospitality that inspired our cookies was delivered to visitors from around the world. Eventually, we found homes and opened new locations on Maui, in Las Vegas, and in Guam.

Each progression is informed by a commitment to sharing the best experience of a Hawaiian vacation. The cookie collection packages are designed to delight and the stores are eager to share the Aloha Spirit, but it all begins with the cookies. The finest ingredients are selected to bake fresh daily and ship internationally to friends and fans around the world.

Company Timeline

  • 1998 Introduced first cookies to the wholesale market, made available to select Hawaiian retailers.
  • 2001 Original factory and retail store opens in Honolulu, Hawaii.
  • 2002 Ward Warehouse Center store opens in Honolulu.
  • 2003 First Waikiki store opens at Hilton Hawaiian Village. Aloha Card customer loyalty program is introduced.
  • 2004 Kiosk opens at Ala Moana Center.
  • 2007 Several new locations open in Waikiki – Royal Hawaiian Avenue, Waikiki Beach Walk and Hyatt. Expanding to Maui, 2 stores open at Whalers Village and Front Street.
  • 2008 Waikiki Beach Marriott and Royal Hawaiian Center stores open in Waikiki. New Dark Chocolate flavors launch. New website launches.
  • 2009 New Coconut flavors launch.
  • 2010 Wholesale partnerships established with Duty Free Shops (DFS) and Neiman Marcus.
  • 2011 Outrigger Waikiki on the Beach store opens. Manufacturing and headquarters move to a new, larger facility.
  • 2013 Partnership with Tommy Bahama begins. Ginger Spice is introduced as the first seasonal flavor.
  • 2014 New store at the Grand Canal Shoppes at The Venetian | The Palazzo opens in Las Vegas. Exclusive regional packaging is introduced. New seasonal Peppermint flavors introduced.
  • 2015 New Maui store opens at The Shops at Wailea. Wholesale distribution expands with Tommy Bahama to Japan. New wholesale partnerships established with Disney and Bloomingdale's. White Chocolate Dipped Macadamia launches.
  • 2016 International Market Place store opens in Waikiki. Micronesia Mall store opens on Guam and the LINQ store in Las Vegas. New seasonal Pumpkin flavors are introduced for fall.
  • 2017 The Plaza Shopping Center store opens on Guam. New Guava flavors introduced.
  • 2018 Marks the twentieth anniversary of the company. White Triple Chocolate Macadamia and Guava are introduced as core flavors.

Our Cookie Story

Our cookies are baked fresh each day and our bakers follow a strict recipe of only the finest ingredients to create our premium, Hawaiian-inspired shortbread cookies. From hand-dipping our cookies in Guittard chocolate, to hand-placing each tropical fruit morsel and coffee bean on our cookies, every cookie is given individual attention to ensure that it meets the high standard of quality that Honolulu Cookie Company is known for. Each cookie is individually wrapped and packed by hand in our unique signature packaging, then sent out to either our retail locations or the locations of one of our partners.