Celebrating 25 Years of Aloha!Celebrating 25 Years of Aloha!

Celebrate With Us!

Since 1998, we’ve been sharing aloha around the world through our Hawaii-inspired premium shortbread cookies. Through the years, we’ve been committed to quality ingredients, handcrafted, island-inspired flavors, and unique signature packaging.

Join us this year as we share our story, celebrate the pineapple shape, honor Hawaii, provide new cookie creations, thank all that have supported us, and most importantly, give back to our community.

Mahalo for allowing us to share aloha these past 25 years and for the many years to come.



A Year to Celebrate

A Year to Celebrate

Aloha, 25! We’re sprinkling the year with sweet celebrations including brand new flavors, local product collaborations, fun giveaways, exclusive merchandise, and more. Follow along as we celebrate our 25th milestone all year long.


Our People

From the very beginning, our employees, customers, partners, and community have been the key ingredient to our success. To celebrate, we will be having special offers and promotions, avenues for our customers to share their stories, and highlighting the heart of our company.

All of our people


Aloha in everything we do

Our Mission in Action

As part of our mission, we strive to share Aloha in everything that we do. From every hand-packed shipment to our retail store experience to every cookie enjoyed… everything is intentionally crafted with Aloha in mind. As we celebrate our 25th year, we pledge to continue sharing Aloha with every package and cookie baked.


Honoring Hawaii

Hawaii has not only been our home for these past 25 years, but the inspiration behind our company. Join us this year as we honor our island home through our partnerships, Hawaii-inspired designs, and social campaigns.

Inspired by Hawaii


Getting out in the community

Gratitude and Giving

We’re creating meaningful opportunities to give back to our communities. Our commitment to company-wide volunteer days, donating a percentage of product sales to local organizations, and supporting local arts and education programs, gives us the opportunity to have a larger impact greater than our own.




Join us as we celebrate with 25 flavors throughout the year, including our classic signature flavors, new flavor releases, and seasonal favorites we just can’t get enough of.