25 Years of Aloha25 Years of Aloha


Celebrating 25 Sweet Years: One Cookie at a Time

Since 1998, we’ve been sharing aloha around the world through our Hawaii-inspired premium shortbread cookies. Through the years, we’ve been committed to quality ingredients, handcrafted, island-inspired flavors, and unique signature packaging.

The first Honolulu Cookie Company bakery opened in 1998, eventually expanding and opening retail locations across Oʻahu, Maui, Las Vegas and Guam.

Mahalo for allowing us to share aloha these past 25 years and for the many years to come.





Jana Lam, Hawaii Artist

Our re-inspired 2023 Floral Collection is a homage to our tropical island home. Made in collaboration with Hawai'i designer Jana Lam, this vibrant and bright cookie-filled collection features florals in an all-new way.

Jana Lam was born and raised in Honolulu, Hawai'i. She is an artist and designer that creates lifestyle products and accessories for an endless summer. Her signature style is all about color, movement, and fun! Jana, alongside her talented team are passionate about designing, collaborating, and creating handmade, one-of-a-kind pieces of wearable art that are inspired by and celebrate her island home.

Visit JanaLam.com

Jana Lam headshot



A Year to Celebrate

A Year to Celebrate

Aloha, 25! We’re sprinkling the year with sweet celebrations including brand new flavors, local product collaborations, fun giveaways, exclusive merchandise, and more. Follow along as we celebrate our 25th milestone all year long.

Our Executive Vice President, Ryan Sung, shares about the evolution of the company over the last 25 years on HI NOW! WATCH THE INTERVIEW


All of our people

Our People

From the very beginning, our employees, customers, partners, and community have been the key ingredient to our success. To celebrate, we will be having special offers and promotions, avenues for our customers to share their stories, and highlighting the heart of our company.

Take a bite, take a pic! We want to see how YOU share aloha with our cookies. Join in our #25DaysOfAloha Campaign! TAG US


Aloha in everything we do

Our Mission in Action

As part of our mission, we strive to share Aloha in everything that we do. From every hand-packed shipment to our retail store experience to every cookie enjoyed… everything is intentionally crafted with Aloha in mind. As we celebrate our 25th year, we pledge to continue sharing Aloha with every package and cookie baked.

The level of dedication our employees bring to our products is what makes us so special. Take a look into working at Honolulu Cookie by following our #LifeAtHonoluluCookie campaign! FOLLOW ALONG


Inspired by Hawaii

Honoring Hawaiʻi

Hawaiʻi has not only been our home for these past 25 years, but the inspiration behind our company. Join us this year as we honor our island home through our partnerships, Hawaii-inspired designs, and social campaigns.


Getting out in the community

Gratitude and Giving

We’re creating meaningful opportunities to give back to our communities. Our commitment to company-wide volunteer days, donating a percentage of product sales to local organizations, and supporting local arts and education programs, gives us the opportunity to have a larger impact greater than our own.

Your Purchase Makes a Difference! For every 25th Anniversary Box Large sold, Honolulu Cookie Company will be donating 10% of the net proceeds to I’m a Bright Kid Foundation, Mālama ʻĀina Foundation, and KUPU. To learn more about our giveback efforts, please visit our Gratitude & Giving page.




Join us as we celebrate with 25 flavors throughout the year, including our classic signature flavors, new flavor releases, and seasonal favorites we just can’t get enough of.