25 Years of Aloha25 Years of Aloha


Celebrating Hawaii through Collaborations

Our mission to share aloha extends beyond the cookies that we bake. Over the years, we’ve had the privilege to collaborate with incredible teams that share our similar vision and values. Together, we’ve been able to create products that seamlessly blend our brand with their offerings. From packaging design to product collaborations, every partner has been an essential part of our journey. We’ve enjoyed being able to create new experiences for our customers through these meaningful collaborations. Sharing our values in this way continues to inspire us and drive our mission forward.






As part of our 25th Anniversary celebration, we are proudly partnering with local brands to honor and celebrate Hawaii. We are excited to collaborate with Taro Brand from HPC Foods, Ltd. in the creation of our Hawaii-inspired Taro cookie.

Supporting Local

Founded in 1946 by Kakuichi Tottori, HPC Foods began as a small poi milling operation and has since grown to become Hawaii’s largest food manufacturer of fresh poi, sprouts, and processed produce. Committed to food safety and supporting local farmers, HPC Foods specializes in Hawaiian taro-based products and offers fresh, quality value-added produce products to food service companies in the state of Hawaii. In addition, HPC Foods also offers retail products under the Taro Brand label. Taro Brand sources 100% of its taro locally.

Visit TaroBrand.com

Taro Brand from HPC Foods Ltd.



A Year to Celebrate

A Year to Celebrate

Aloha, 25! We’re sprinkling the year with sweet celebrations including brand new flavors, local product collaborations, fun giveaways, exclusive merchandise, and more. Follow along as we celebrate our 25th milestone all year long.

Our Executive Vice President, Ryan Sung, shares about the evolution of the company over the last 25 years on HI NOW! WATCH THE INTERVIEW


All of our people

Our People

From the very beginning, our employees, customers, partners, and community have been the key ingredient to our success. To celebrate, we will be having special offers and promotions, avenues for our customers to share their stories, and highlighting the heart of our company.


Aloha in everything we do

Our Mission in Action

As part of our mission, we strive to share Aloha in everything that we do. From every hand-packed shipment to our retail store experience to every cookie enjoyed… everything is intentionally crafted with Aloha in mind. As we celebrate our 25th year, we pledge to continue sharing Aloha with every package and cookie baked.


Inspired by Hawaii

Honoring Hawaii

Hawaii has not only been our home for these past 25 years, but the inspiration behind our company. Join us this year as we honor our island home through our partnerships, Hawaii-inspired designs, and social campaigns.

Made in collaboration with Aloha Collection, a California-based lifestyle brand with Hawaiian roots, our new line of Hawaii-inspired bags celebrate the beauty of our island home. Their pouches are made to be functional, lightweight and protect your belongings from a light splash, light rain, or spillage. Visit AlohaCollection.com to learn more about their product quality or shop the exclusive collaboration.

A Hawaii Collaboration! Our Floral Collection was made in collaboration with Hawai'i designer Jana Lam, this vibrant and bright cookie-filled collection features florals in an all-new way. Visit JanaLam.com to learn more about the artist or shop the collection.


Getting out in the community

Gratitude and Giving

We’re creating meaningful opportunities to give back to our communities. Our commitment to company-wide volunteer days, donating a percentage of product sales to local organizations, and supporting local arts and education programs, gives us the opportunity to have a larger impact greater than our own.

Give Back With Us! A portion of the net proceeds from our Fall Collection Box will be donated to support two local lo’i organizations: Kākoʻo ʻŌiwi and Ho'okua'āina.

Your Purchase Makes a Difference! For every 25th Anniversary Box Large sold, Honolulu Cookie Company will be donating 10% of the net proceeds to I’m a Bright Kid Foundation, Malama Aina Foundation, and KUPU.

To learn more about our giveback efforts, please visit our Gratitude & Giving page.




Join us as we celebrate with 25 flavors throughout the year, including our classic signature flavors, new flavor releases, and seasonal favorites we just can’t get enough of.